When you finish the research for your video product, it’s time to start the script. Don’t let the research drag on too long. Many people fall into the trap of thinking that they need to go on gathering information before they can begin to write a script. This is one of the deadliest forms of procrastination; we feel like we’re working all the time, but when the day is over we haven’t gotten anything done.

The only way to avoid this trap is by setting deadlines. Establish a clear time frame for your research. It’s always good to give yourself not quite enough time to get the job done-then start writing the script. During the scripting process, you will make new connections that show you how to enrich the script by adding to it or taking away from it. Invariably I find myself needing to do new research in the middle of a script as new ideas push their way to the surface.

The more I work at this, the less up-front time I spend researching a project-I know that the scripting process will trigger new insights that call for new research as discoveries are made, so how do I know what to research before I get it all down on paper? The bolder I become as a writer and project developer, the less time I spend on research before I write a first draft of my script.

Once you begin to move beyond basic background information, you begin to realize that there’s more to Video Product Creation than you may have first thought.

People with little experience in business-and I’m talking about any business, not just video production-believe in the myth that good decisions are based on facts. All successful entrepreneurs and business people know that good decisions are based on opinions. Start with a hunch based on experience and intuition, then apply your skill and ability to develop that concept into a script. The best time to research your facts is after you’ve finished a first draft of your script.

Depending on the type of video you decide to create, you may want to write a storyboard along with your final script. A storyboard is a visual representation, drawing by drawing, of what the key scenes in your video will look like. A storyboard helps you see the whole video in your mind before you shoot it, and it is one of the best ways to trigger your creativity. Cartoons and animated films use very detailed storyboards, of course, and many directors of live action also use storyboards.

If you are planning to hire the services of a production company to create your video, make sure to work closely with them during the planning process. If you are creating a how-to or motivational video in your area of expertise, you are the best person to write the script. Concentrate on getting your ideas on paper and then work with the production company to arrive at a final script.

One last tip: Use humor whenever the script allows for it. Laughter is one of the best ways to connect to your audience and build a bond of trust.

That’s how things stand right now. Keep in mind that any subject can change over time, so be sure you keep up with the latest news.

About the Author
By Anders Eriksson, proud owner of this top ranked web hosting reseller site: GVO

If you have a camera phone and a computer, you can create a video product and distribute it on the Internet as free or paid content. Video podcasting is the simplest and least expensive way to create and distribute a video product on the Internet. Anyone with a broadband connection and some simple tools can create an Internet channel today to broadcast content to a potential audience of millions.

Produce your video
The easiest way to capture video content is to shoot it with a digital video camera or camera phone. If you want to create the highest quality, you can use a webcam. And if your digital still-camera has a recording feature, you can shoot video clips with it, too. If you have a Mac, you can use iMovie or Final Cut Pro to capture a video directly from your camera. If you have Windows XP or Vista on your PC, you already have all the basic video capture and editing software you’ll need, so you can get your feet wet without investing additional money in software. If you decide to invest in software, Adobe Premiere Pro is the best program to use to upload video to your computer.

The marketing power of viral video
The majority of video content on the Internet is transmitted virally and downloaded freely, so you may want to consider the advantages of producing viral videos as well as paid video content. Viral videos can dramatically increase traffic to your web site or blog. Popular viral videos featured on the YouTube homepage can bring millions of new visitors in just a few days to the site that the video links to.

If you find yourself confused by what you’ve read to this point, don’t despair. Everything should be crystal clear by the time you finish.

Viral video is one of the most effective and powerful tools that you can use to increase traffic to your site. If you’ve designed your site to achieve a good conversion rate of visitors to sales, then you should always consider the creation of viral video content as one of your key marketing strategies. People come to your site because they liked one of your viral videos; when they visit your site, they find out about paid video downloads, eBooks, and other products and services you offer.

You can post your video content on YouTube and Google Video for free. Include your web site or blog URL at the beginning of the text description of your video. If viewers like it, their comments will achieve a high ranking for your video. When your ranking increases, you may find it featured on the YouTube home page. Other web sites and blogs will want to link to your video, individual viewers tell their friends about it, and then you have a popular viral video, which spreads over the Internet to an audience of millions. This can bring a dramatic increase in your traffic and sales.

Build your community of users first, talk to advertisers second. When you have more traffic, be sure that you know your demographics. When you know how many people are visiting your site-and something about them-you’re ready to show the figures to advertisers.

About the Author
By Anders Eriksson, proud owner of this top ranked web hosting reseller site: GVO

But creation and distribution of online video products has become so easy-and so economical-that anyone with an Internet connection can become a broadcaster of video content for the Worldwide Web. (The faster your server connection, the better-a broadband connection is ideal for uploading video content to the Internet.)

As an Internet marketer, you need to be aware of what you can achieve by creating video products for sale on the Internet:
* The sale of video products lets you launch an online business with a minimum cash investment.
* If a video product is unsuccessful, it’s easy to pull it off the market without running up losses-you don’t have to invest in inventory to launch an Internet video business.

Those of you not familiar with the latest on Video Product Creation now have at least a basic understanding. But there’s more to come.

Find a vision for your video product. The keys to creating a successful video product are the same as the keys to success in any business venture: establish priorities and stay focused on your goal. Your vision must be to create a video product that adds something of value to your customers’ lives. Inspirational videos and how-to videos accomplish this goal-one of these areas is a good place to start. Keep these simple tips in mind as you start to develop a video product for sale on the Internet:

Focus on your strengths. Find one thing that you do well and build your video around it. Don’t spend a lot of time trying to fix your weaknesses-we all have them. Successful people spend most of their time doing what they do best-they concentrate on their strengths.

Stay in touch with your customers. Businesses fail when they stop listening to what their customers are saying. Always approach your video business as a system that needs to be constantly improved to maintain your advantage over the competition. Stay focused on your customers. Concentrate on creating a video product that adds something of value to their lives.

Test the market. You don’t have to quit your day job to start creating video products to sell on the Internet. Most people think that great companies are established by entrepreneurs who risked everything to test a business idea. The truth is that many successful Internet entrepreneurs launch and test their business systems without quitting their jobs. You can create a video product without leaving your job, test the market on your web site or blog, and tweak the business system until the profits tell you when to plunge into the new business full time. Your chances of success can be greatly increased by making a gradual entry into an Internet video business.

The day will come when you can use something you read about here to have a beneficial impact. Then you’ll be glad you took the time to learn more about Video Product Creation.

About the Author
By Anders Eriksson, proud owner of this top ranked web hosting reseller site: GVO

Internet TV is here-its name is Brightcove.com. Have you been asking yourself what TV will look like when it moves online? It already has, and you can see for yourself by visiting the Brightcove.com site. Although Brightcove is marketing itself as the ideal host for all producers and marketers of online video products, at this point it seems to be more appropriate as a platform for creators and marketers of professional video content. If you’re an Internet marketer who already has a successful site and who needs a platform to manage a line of video products, Brightcove is the perfect choice for your business.

How to launch an online video business at Brightcove.com

You can launch your own Internet channel on Brightcove for marketing your video products. Brightcove offers video content producers two options: the Brightcove Network and the Brightcove Platform. With either option you can create a free account that lets you create your own video channel, upload and sell your video products, and insert videos from Brightcove.com on your own blog or web site.

The basic format is called the Brightcove Network. It’s free to use and simple to understand. What can you do with the Brightcove Network? The Brightcove Network allows independent content producers to:

The information about Video Product Creation presented here will do one of two things: either it will reinforce what you know about Video Product Creation or it will teach you something new. Both are good outcomes.

* Publish video products for free
* Let Brightcove manage your advertising
* Keep half of the advertising revenue
* Sell downloads of your video products

Brightcove makes it easy to encode and upload your videos. You can add thumbnails, text descriptions, or video stills to make it easy for customers to find the titles they’re interested in. You can even organize your videos into lineups to control how they are viewed. Your channel is published for free on Brightcove.com, and you can embed codes in your blog posts to place content on your own site. Brightcove takes care of the hosting and delivery of your content.
Major media corporations are already using Brightcove to host millions of video streams. Brightcove helps you reach an audience with your video content by listing your videos in the major Internet search engines. SEO features built into your Brightcove channel get your videos listed and ranked in the major video search engines, as well as in traditional text-based search engines.

The Brightcove Platform is designed for media companies, broadcasters and Internet marketers. The Brightcove platform allows you to choose your preferred format for creating a revenue stream from your online video products. By paying a user fee to publish your videos, Brightcove allows you to:

* Sell your own advertising or choose to run no ads at all
* Keep all revenue generated from your advertising
* Sell downloads of your video products

When you market your product with skill and determination, customers will find you on the Internet. And when customers find what they’re looking for, they don’t care if it’s being delivered by a big production studio or by an individual entrepreneur with a webcam.

Don’t limit yourself by refusing to learn the details about Video Product Creation. The more you know, the easier it will be to focus on what’s important.

About the Author
By Anders Eriksson, feel free to visit his top ranked GVO affiliate site: GVO

The cost of creating video products has come down enormously in the last few years. Internet technologies like video podcasting let you sell downloadable content without the need to produce your own cassettes, CDs, or DVDs, and without the need to maintain an expensive inventory. The Internet has made it possible for anyone with a computer, a few simple tools, and a broadband connection to be a creator and broadcaster of video products.

The best thing about the creation of video products in today’s market is that you don’t need a huge capital investment to get started. You can produce high-quality video products with a consumer-level camcorder. And if the only recording device you own is your new Bluetooth video phone, you can get started with that.

There’s a growing online market for video products
There will always be a healthy online market for instructional and inspirational video products. It’s a mistake to think that individuals cannot compete with big media corporations in the areas of production, distribution, and marketing of video products-the audience for Internet video is growing so fast that there simply isn’t enough material online to satisfy the tremendous demand. The explosion of video sharing sites like YouTube is evidence of how fast the market is growing. In fact, amateur producers of video content already share space on YouTube with professional content from media giants like CBS and BBC.

If you don’t have accurate details regarding Video Product Creation, then you might make a bad choice on the subject. Don’t let that happen: keep reading.

Many of these large corporations hesitate to put their expensive resources to work on small projects that require highly specialized knowledge. That’s where you come in-if you can identify an area where you are the right person to provide informational content to a niche market, you will find customers for your video product on the Internet.

Add something of value to your customers’ lives
What you need to understand is this: Your profit depends on producing valuable information-not on the overall viewing experience, as is the case with feature-length films and commercial television productions. Your customers won’t care about your packaging if you deliver high-quality content. In fact, delivering video content on the Internet even lets you do away with the packaging completely. This allows you to focus all your energy on creating and marketing the best product possible. Your customers will appreciate the added value in your video products that your increased focus brings.

If your goal is to produce the best video ever made on the subject of cabinet-making or gardening, for instance, you can compete with any studio in the world. People will do almost anything to find meaning and rise above the limits of their ordinary lives. Connect with your viewers on a human level, give them insights for getting more out of a career or a hobby, and they will come back to your Internet site often.

If you choose your topic well and approach it with passion and focus, you can achieve a level of sales that lets you turn video production into the core of your Internet marketing efforts.

About the Author
By Anders Eriksson, feel free to visit his top ranked GVO affiliate site: GVO

The best video products always have a natural look; the action seems to unfold spontaneously. But as anyone who has ever worked on a professional video project can tell you, it takes great planning to produce a feeling of spontaneity. Experience teaches that most problems encountered during the creation of video products are caused by bad planning-or a total lack of planning.

You’ve probably seen the short videos that cisco.com is using in its campaign to promote the “human network.” In one of the more memorable videos, a kid named Myles dances in his kitchen. An older male (probably his big brother) points a camera phone at Myles and says, “Do something cool.” Myles performs some nifty dance steps as the spot shows people all over the world watching the 30-second video on their camera phones and laptops. Finally we see a child, about the same age as Myles, in a crowded street. He looks up in awe at the big screen in Times Square as the Myles video plays in the heart of New York City.

This is an excellent video. And what makes it excellent is that everything that goes on in it seems so spontaneous. Whenever this happens, you can be sure that a lot of careful planning went into those 30 seconds. I hope you get the chance to see this video. If you haven’t seen it yet, just go to www.cisco.com. If you are thinking about creating your first video product, you can learn a lot from studying spots like the Myles video.

If you don’t have accurate details regarding Video Product Creation, then you might make a bad choice on the subject. Don’t let that happen: keep reading.

If you’re serious about creating video products for sale on the Internet, one of the best things you can do to learn how to plan and produce great material is to consciously study and analyze your favorite videos. If you have it in your blood to create video products, I’m sure this is something you’ve already been doing. If you’re just starting to think about how to create your first product, develop the habit of watching your favorite videos from a different point of view. You’re no longer a consumer of video products-now you must watch as a producer or broadcaster would watch. When something works, always ask yourself why it works. And when something flops, ask yourself why it didn’t work.

Before we leave Myles and his road to Times Square, the first thing you should do is plan a 30-second video product. Approach the project as seriously as if you were doing it for hire. Shoot it with your camera phone-or with somebody else’s camera phone if you don’t have one-and do it for the purpose of posting it on YouTube or any of the other video sharing sites. The important thing is to get started.

When you think about how easy it is to get started as a creator and publisher of video products, you can’t afford not to take advantage of the power of video to drive traffic to your web site or blog. With a little practice you’ll soon be selling professional quality video products on the Internet.

I hope that reading the above information was both enjoyable and educational for you. Your learning process should be ongoing–the more you understand about any subject, the more you will be able to share with others.

About the Author
By Anders Eriksson, feel free to visit his top ranked GVO affiliate site: GVO

If you haven’t heard about the revolution going on in the world of Internet video publishing, you’ve probably been living in a cave for the past year. Video sharing is the hottest thing on the Worldwide Web today. Brightcove.com is making a strong bid to build the platform for the next generation of video sites, and it’s a great place to get started as a publisher of online video products. Brightcove has great tools for driving traffic to your video channel and boosting sales:

Create revenue streams on Brightcove from video downloads: You can sell and rent video downloads on the Brightcove.com and directly on your web site. Brightcove takes care of payment processing and live customer support. You control the terms of use and the price of each download product, of course, and keep 70% of the revenue generated from your sales. A tracking tool lets you monitor how your channel is performing on the Internet. You can measure your viewers and video streams on your affiliate sites as well as on your own web site. This tool also tracks your earnings from sales and rentals.

Be a live broadcaster of video products: Your channel appears automatically on Brightcove.com, making it easy for customers to find and buy your video downloads. As a broadcaster of video products, you can use Brightcove to build a community of users around your niche market. You can encourage your viewers to share your videos by enabling email links ands setting up subscriptions to video feeds. At all stages of the process you control how viewers share your videos-or if they can share them at all. This allows you to market content virally if you choose.

I trust that what you’ve read so far has been informative. The following section should go a long way toward clearing up any uncertainty that may remain.

Video syndication to other web sites: Brightcove lets you create and manage your relationships with affiliates who want to syndicate your video products. You retain full control over programming and branding. Brightcove has entered into a partnership with AOL Video that creates an additional option for content distribution-as a Brightcove user, you can distribute paid downloads of your video products through AOL Video. The AOL platform lets you sell your video downloads directly to the huge audience at AOL.com.

Advertisers want to underwrite Internet video content: Online video publishers are generating significant revenue streams. Popular vlogs make money by selling subscriptions to users, by offering paid download content, and by attracting sponsors who want to enter into partnerships with creators of popular video products. Brightcove gives even free users the opportunity to earn advertising revenue from their video content. Newly launched channels are reviewed for inclusion in the Brightcove Ad Network. If your channel is included, you receive half of all the advertising revenue. Even if no ads run on your content, you still get free Brightcove service.

Brightcove’s customers already include Newsweek, Sony, Discovery Network, and the Tribeca Film Festival. Brightcove is one of the most exciting developments on the Worldwide Web today. You can stay informed of the latest developments in Internet TV by visiting their blog at http://blog.brightcove.com.

About the Author
By Anders Eriksson, feel free to visit his top ranked GVO affiliate site: GVO

When you consider the amount of time it takes for a book by a new author to be accepted by a publisher, edited, manufactured, distributed, and marketed, several years can go by before authors see any revenue for all their hard work. Self-publishing is a good alternative for authors to consider, but the production and marketing costs can be very high. The creation of video products for sale on the Internet is a much easier way to generate a revenue stream.

The art of video publishing
If you’re already convinced that the creation of video products is a powerful Internet marketing tool to drive traffic and sales, here are some important questions to consider before you jump into the production process:

If you find yourself confused by what you’ve read to this point, don’t despair. Everything should be crystal clear by the time you finish.

Are you a good communicator? Can you tell a story? Can you explain how to do something in simple terms? Do you have specialized knowledge that can be turned into a product that gives value to customers? If you answered “yes” to these questions, you have all the knowledge and experience you need to create a video product that can generate a nice revenue stream. It takes experienced authors from six months to a year to write a book, but even first-time video producers can plan, script, film, and edit a professional-quality video product in six weeks.

Who will shoot your video? If you have a webcam with a built-in microphone, you already have experience shooting home videos. If you don’t have a webcam, you can probably partner with someone who has a lot of experience.

Who will edit your video? Even a 15-minute video can take several hours to edit professionally. If you’ve been practicing with home videos, now is the time to show your skills on the Internet. If you’ve never edited before, you can find someone to look at your raw footage and teach you how to do some simple editing, which will improve the quality of the finished video product enormously. Video companies generally charge from $50 to $100 an hour, depending on the effects you want edited into your product.

The power of video products on the Worldwide Web
Video podcasting and vlogging are tools that offer unlimited potential for increasing traffic to your web site or blog and for creating revenue streams through the sale of video products. Individual video content producers can create revenues streams from successful videos that last for years. One video publisher I checked out has produced almost 30 videos that have given the producer a monthly income between $8,000 and $10,000 dollars for over four years. This video publisher reports that most of these videos are still selling-and not one has lost money.

About the Author
By Anders Eriksson, feel free to visit his top ranked GVO affiliate site: GVO

The revolution in Internet video has been triggered by video sharing sites like YouTube, where amateur content producers have the same power to broadcast their products as major media corporations. Individual content producers and Internet marketers are connected to potential customers as never before. “Welcome to a network where anyone can be famous,” says the voice over in the Cisco promotional campaign. “Welcome to the Human Network.”

All right, so now you’re convinced that you need to create video products for sale on the Internet, but you don’t have any ideas. Where do you get ideas for concepts that can be turned into video products that customers will want to pay money for?

The best ideas come from your own experience. If you know how to do something that can add value to someone’s life, you have a concept for a video product that can generate a revenue stream on the Internet for many years. If you have ever solved a problem that vexes other people, you have the material for an inspirational or motivational video that can generate revenue over and over again through your web site.

If you are confronted with a problem today, you have an opportunity to create a video product that can earn revenue on the Internet for years. Think about a problem you had with a product or service. Can it be improved? Can you think of a way to help people do something better, faster, or cheaper? Any of these questions can be the starting point for developing a concept for a successful how-to video.

The best time to learn about Video Product Creation is before you’re in the thick of things. Wise readers will keep reading to earn some valuable Video Product Creation experience while it’s still free.

To see what I’m talking about, check out Sanders Says (www.sanderssays.typepad.com). Tim Sanders is a marketing and product development expert who hosts this advice blog that concentrates on business and relationship management. Tim has developed video projects for clients at Yahoo (and at broadcast.com, before it was acquired by Yahoo).

Visit Tim’s site and listen as he tells the story of Paul Galvin. Paul was a hard-working man from a small town who wasn’t afraid to make mistakes. In fact, Paul learned early in life that wisdom is born from mistakes-his first three business efforts ended in failure. You have never heard of the first three businesses that Paul Galvin founded, but everyone has heard of the fourth one: Paul called his new venture “Motorola.” The rest is history; the company founded by the man who refused to give up gave birth to everything from wireless phones to one of the earliest computer chips.

Tim Sanders is a wonderful storyteller, and he uses this story to illustrate how great leaders inspired others. (You can also find this video on YouTube: just type “Paul Galvin story” in the search window on the YouTube home page.)

As the story of Paul Galvin illustrates, all great leaders inspire. Think of stories you can tell to inspire people. Use these concepts to create video products and start to reach a bigger customer base for your Internet business today.

About the Author
By Anders Eriksson, feel free to visit his new GVO affiliate site: GVO

Anyone can be famous, as the promo for Cisco’s “Human Network” campaign says. Anyone can be a producer today, and that’s only half of it-anyone can be a broadcaster of video content on the Worldwide Web. Video sharing sites like YouTube have created a sort of producing frenzy in the video world, and to be honest about it, there is an enormous amount of junk online. But don’t let that turn you against the medium. New technologies and new business models make it surprisingly easy for companies and individuals to market and deliver video products on the Internet today.

Even if you have experience with video product creation in traditional formats like video cassettes, CDs, and DVDs, you may not be fully aware of how new tools available on the Internet can take your business to the next level. Here are some tips on how to get started:

If your Video Product Creation facts are out-of-date, how will that affect your actions and decisions? Make certain you don’t let important Video Product Creation information slip by you.

* Don’t quit your day job-you don’t have to in order to test products on a web site. Some of the fastest growing sites on the Internet today were launched by people who had full-time jobs. They entered the market gradually by testing sales of new products and services on the Internet. When they were convinced that a niche market was there to sustain them, they plunged into the Internet business full time. Your numbers will tell you when to quit your day job.

* One of the best ways to build a niche market is by selling video products on the Internet. Look at the types of videos that other people are selling. Which ones would you want to buy? Which ones add something of value to your life? Look around. When you find something you like, go ahead and buy it. If you have never purchased a video download on the Internet, you’ll be surprised by how easy it is. This is important preparation for you as a future marketer of online video products.

* The video you just purchased may be the best investment you ever make. Watch it from the point of view of a customer. Did you get your money’s worth? Would you buy another video product from the same site? If you aren’t completely satisfied, can you get a refund? Then watch the video from the point of view of a creator of video products. Why does this video work? How does it connect to my experience? And if the video falls flat on its face, why doesn’t it work? Why doesn’t it connect to me as a viewer?

As you provide answers to these questions, you will start to discover concepts that can be developed into your own video products for sale on the Internet. When you’re ready, all you need is a webcam, a computer, and a connection to the Internet.

When word gets around about your command of Video Product Creation facts, others who need to know about Video Product Creation will start to actively seek you out.

About the Author
By Anders Eriksson, feel free to visit his new GVO affiliate site: GVO